How to approach the work
Explain services clearly, publish evidence with context and keep organisation details consistent. Give complex questions direct answers followed by supporting detail. Make important text available on the page and connect it with relevant service and expertise information.
What to check and change
Build a repeatable observation set of relevant questions across target languages. Record the platform, date, wording and whether the brand is mentioned or cited. Generated answers vary, so treat a small sample as an observation rather than a market-share measurement.
A practical example
Example: a finance service page says “innovative solutions” but never explains eligibility, process or what the service includes. Rewriting those sections helps a human compare the offer and provides clearer material for search systems. An extra AI-branded file cannot replace that work.
What to measure and ask your agency
Measure useful referral traffic where available, relevant enquiries and repeatable visibility observations. Your SEO agency should separate experiments from confirmed outcomes. Special markup or an llms.txt file should not be sold as a guarantee of inclusion in Google’s AI features.
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Technical reference: Google Search Central
Work with an SEO agency
Send your website, target market and the business outcome you want. We will discuss the technical and content priorities, who will implement the work and how the outcome will be measured.
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