How to approach the work
Compare field data with reproducible lab tests. Group affected pages by template and device. For slow main-content loading, inspect the hero image and resource delivery. For sluggish interaction, investigate long tasks and expensive scripts. For unexpected movement, reserve space for media and dynamic elements.
What to check and change
Prioritise changes by affected commercial pages and engineering effort. Record the baseline, change and test conditions. Recheck forms, navigation and analytics after removing a script; faster pages are not useful if the booking path stops working.
A practical example
Example: every service page loads the same oversized hero image. Resize and compress it, deliver an appropriate version for the display size and avoid delaying the main visible image unnecessarily. Test a service page on a modest mobile connection, not just a cached desktop.
What to measure and ask your agency
Track field performance and successful user actions over time. An SEO agency should separate measured usability improvements from unproven ranking claims. A better performance score alone does not establish the cause of a traffic increase.
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Technical reference: Google Search Central
Work with an SEO agency
Send your website, target market and the business outcome you want. We will discuss the technical and content priorities, who will implement the work and how the outcome will be measured.
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