How to approach the work
Export the current URL inventory using crawls, sitemaps, analytics and Search Console. Mark pages with organic traffic, backlinks and commercial value. Map each old URL to its closest relevant replacement. Do not send every removed page to the homepage merely to avoid errors.
What to check and change
Test redirects, status codes, canonicals, hreflang and important content on the new site. Check that development noindex rules are removed at launch. Update internal links to point directly to final URLs, then regenerate sitemaps from the deployed structure.
A practical example
Example: an Arabic service moves into an English path during a redesign. A redirect to an unrelated language homepage loses the original intent. Preserve the corresponding Arabic destination, map the old URL to it and maintain the correct English alternate.
What to measure and ask your agency
After launch, watch server errors, redirect chains, page-level clicks and conversions. Agree who can fix urgent issues and how to roll back. Your SEO agency should deliver a redirect map and a tested acceptance checklist, not simply announce that the new design is live.
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Technical reference: Google Search Central
Work with an SEO agency
Send your website, target market and the business outcome you want. We will discuss the technical and content priorities, who will implement the work and how the outcome will be measured.
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