How to approach the work
Map each article to the service it supports. Add a contextual link where that service answers the next question. Connect closely related guides to one another and make hub pages useful summaries. Use descriptive anchor text that accurately describes the destination.
What to check and change
Check that links are ordinary crawlable anchors and resolve to canonical URLs. Find orphan pages by comparing the crawl with the full page inventory. Avoid routing everything through the homepage or repeatedly linking identical exact-match phrases when a natural description would be clearer.
A practical example
Example: a sitemap troubleshooting guide can link to an indexing audit. A migration checklist can link to redirect mapping and then to migration support. These paths follow the problem the reader is solving; a link to an unrelated country page would interrupt it.
What to measure and ask your agency
Measure broken links, orphan URLs, depth from key hubs and downstream enquiries. Your SEO agency should explain why a link helps the reader, not promise to divide “domain authority” equally between pages.
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Technical reference: Google Search Central
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