How to approach the work
Compare the original HTML with the rendered page. Check headings, body text, product information, canonical tags and internal links. Review loading failures and content that appears only after clicking. Give important content a stable URL that can be requested directly.
What to check and change
For server rendering or prerendering, verify that crawlers and users receive consistent substantive content. Test navigation and status codes separately from appearance. A polished error screen that returns success can still be a problem for indexing and reporting.
A practical example
Example: a service page shows its full offer only after a browser script fetches an API. If that request fails, the page contains a heading and an empty panel. Returning the core service content in HTML makes the page more resilient while optional interactions can still use scripts.
What to measure and ask your agency
Monitor template-level rendering checks after releases, not only one homepage screenshot. Your SEO agency should provide reproducible URLs and missing elements for developers, then verify the fix on the deployed version.
Continue reading
Technical reference: Google Search Central
Work with an SEO agency
Send your website, target market and the business outcome you want. We will discuss the technical and content priorities, who will implement the work and how the outcome will be measured.
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